Design Communication

Google Doodle Research

So for my next communication design project, we have to design clips of a google doodle for a certain holiday or historic event.

I started off by researching the different doodles – I analyzed two doodles to understand the doodle more and to find why the doodle was created.

Martin Luther King Jr. Doodle

The first doodle that I was interested in was the Martin Luther King Jr. Day 2016 doodle. You can view it here. I discovered that the message was to honor Martin Luther King Jr. for all that he has done as a baptist minister, community activist, philosophy, and humanitarian. It also honors him for his ability to communicate powerfully, beautiful, and moving speeches. The ultimate message right now is a reminder for peace and justice worldwide.

The imagery of the profile of his head, the background, and the microphones look hand-drawn. The google doodle shows him talking into the microphones; which symbolizes his ability to communicate speeches. The elements of design I noticed was the texture, shape, color. The background of the doodle has a texture with circles and lines to possibly represent the audience of his speeches. The shapes of the microphones and the profile of his head are uniquely crafted to represent the letters in Google. The color scheme is also interesting with the dark browns, maroons, and light blue colors. I also noticed the principles of design in this doodle – repetition and emphasis. I noticed the repetition of microphones and the emphasis on the different types of microphones and wires to indicate the word Google. The descriptions did not mention the length.

I feel like this google doodle is very successful – it shows who Martin Luther King Jr is and shows why this day is dedicated to him!

175th anniversary of the Penny Black stamp Doodle

The message of this doodle is to show that before May 1st, 1840, mailing a letter was very hard and expensive. The Penny Black postage stamp was the first postage stamp in the whole world which is showing the importance of this day. The doodle is located here. There are also very interesting comments by the designer in that post such as, “When creating doodles, there is often a balance between artistic license and historical integrity. The iconic image of a stamp, at least today, is that of a small rectilinear bit of paper with the classic saw-tooth perforations along the perimeter. These perforations, however, were a later invention and the Penny Black came in sheets that had to be subdivided by the scissor or knife. I decided to keep this detail in the final doodle, and depicted the Penny Black stamp with classic imperforate edges.”

The imagery is of the stamps being taken off the paper and placed onto the envelope. The elements of design I noticed in this google was the texture, color, and the line work. The texture was an old fashion texture for paper – it creates the feel of paper from the 1800’s. The colors – the tans and dark reds create another feel of vintage work. The line work was interesting, they used unique lines in the stamps to look similar to the original stamp and the line work for the time stamp was interesting. I liked how it overlapped onto the stamp to look realistic. The principles of design that I noticed was the repetition and variety. The repetition and variety showed all the stamps on the sheet. Some were gone to show emphasis, some were slightly different colors to show the different angles of light. This doodle also did not say the length.

I think this doodle is very successful! I later noticed that the stamps were arranged to spell out the letters in google. It is very simple – 4 stamps in a square for the G, and so on. It is very successful because it shows the importance on that day.

Those are the two google doodles that I analyzed! I am very inspired to find a way to incorporate the letters of google into my storyboard.

 

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